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Using social media to market psychotherapy

Workshop name: Using social media to market psychotherapy
Presenter Name and Surname : Christopher Journeaux
Workshop duration : 1 hr 30 min

Biography of presenter :

I have worked in and for a range of business sectors from health practices to charitable organisations and food production, leisure and tourism to telecommunications and finance. I am co-founder of Therapy Jersey, a Psychotherapy partnership.
My focus has developed to include Psychotherapy, (training with the European Centre for Psychotherapeutic Studies), lecturing and professional training. Within these my experience incorporates three years of clinical Psychotherapy practice; the management of marketing and sales teams, lecturing on subjects as diverse as the Psychology of Physical Activity, Child Development, Marketing and Public Relations, Financial Services, and using Social Media platforms for business.
I have led seminars and master classes in brand development and auditing with business consultancy, developing marketing strategies that incorporate all forms of online and offline activity. I am a Chartered Marketer, committee member of the Chartered Institute of Marketing Jersey Branch, Member of the British Psychological Society and Student Member of the British Association for Counselling and Psychotherapy.

Workshop Abstract :

Social media can seem complex and confusing. However, it offers a cost effective and appropriate way for us to reach our clients and others interested in improving their mental health. This workshop will bring clarity to social media and help delegates use the tools available and grow their practice. Marketing can seem an uncomfortable function for our professions but unless people know we are there how can we support them. We will cover an exploration of using social media in the context of a Psychotherapy practice. We will look at where we meet our clients and the wider public online; how the social media conversation works including the way we engage with an online audience and a close evaluation of four key social media platforms. In addition there will be advice and examples of how to build an audience and both develop a new practice and support or expand a current practice. Finally we will review the pitfalls of social media and how to navigate to avoid them.

Objectives

After attending the workshop delegates will:

  • have a better grasp of social media in a Psychotherapy practice context
  • understand why they would use social media
  • gain an overview of four key platforms
  • learn the benefits and options for using video
  • appreciate what not to do
  • be able to manage the engagement process
  • connect online with offline marketing
Learning methods

Practical exercises, case studies, discussion, group feedback.

Who should attend?

Anyone new to using social media for their practice and wanting to develop or get more from their online presence, needing improvement with their customer engagement, feeling confused by the rapidly changing marketing field. The workshop is intended for small and large practices, both private and state run.

Poster name:

Promoting your practice using social media

Poster presentation:

Social media can seem complex and confusing. However, it offers a cost effective and appropriate way for us to reach our clients and others interested in improving their mental health. This workshop will bring clarity to social media and help you use the tools available and grow your practice. The workshop is an exploration of using social media in the context of a Psychotherapy practice. We will look at where we meet our clients and the wider public online; how the social media conversation works including the way we engage with an online audience and a close evaluation of four key social media platforms. In addition there will be advice and examples of how to build an audience through social media to both develop a new practice and support or expand a current. We will also review the pitfalls of social media and how to navigate to avoid them.

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